Engagement Rate Calculator
Drop in your reactions, comments, shares and reach - get your engagement rate, the exact formula, and an honest read on whether it’s low, solid or strong for your platform.
Enter your numbers above to see your engagement rate, the exact formula, and where it lands against LinkedIn norms.
How it works
Engagement rate is your total interactions divided by how many people saw the post, as a percentage. Measuring against impressions/reach tells you how compelling the post was to the people who actually saw it; measuring against followers tells you how much of your audience you activated. The two run at very different scales, so the low / solid / strong bands shift with both your choice and the platform - a rate that’s “solid” by followers can be “low” by reach. Bands reflect 2025-26 social benchmarks and everything is computed in your browser. Nothing is sent anywhere.