Headline & Hook Scorer
Paste a headline or opening hook. Get a 0–100 score across four things that decide whether people stop scrolling — plus specific fixes. Runs entirely in your browser; nothing is sent anywhere.
Try one
Type a headline above and press Score it. You will get a 0–100 rating and specific fixes.
How it works
Four heuristics, 25 points each. Length rewards the ~40–65 character sweet spot. Power words looks for curiosity and emotion triggers (and penalises stuffing). Specificity rewards numbers, percentages, timeframes and money figures. Clarity deducts for hedge words, jargon, ALL-CAPS and length. It is a directional guide, not a guarantee — a real reader is the final judge.